What Is An NFT Airdrop And How Does It Work?

What is an NFT Airdrop

In the ever-changing environment of digital marketing, NFT airdrops are emerging as a potent tool for organizations to improve their incentive plans and interact with customers in novel ways. This change is changing the dynamics of consumer engagement, providing unique experiences, and rethinking the relationship between companies and the digital age.

Having a user wallet and an active community is a good start, but the next step is to think about how to motivate users and plan for the project’s next phase. Airdrops are frequently essential, but it is critical to ensure that they are consistent not just with short-term incentives, but also with the project’s long-term strategy and objectives. This article will teach you all you need to know about NFT airdrops.

What are NFT airdrops?

NFTs are digital assets that may represent real-world artifacts like art, music, in-game goods, and more. Airdrops, on the other hand, are a method of sending tokens to multiple cryptocurrency wallet addresses, usually at no cost.

These tokens can be given collectively via airdrops, which are commonly used to promote a brand or specific content. New ventures frequently employ this method to increase exposure and attention.

NFT airdrops are the practice of giving digital assets or tokens. They include delivering unique digital tokens to a large number of recipients, usually for free. They provide a creative approach to promote a brand or specific content, making them an appealing tool in the world of digital marketing and brand reward initiatives.

There are three main reasons why NFT airdrops happen:

  1. To add value to existing community members
  2. To reward users for early participation in a project
  3. To build awareness around a new project and encourage them to test it

When an NFT airdrop happens, the users can see the number of participants, winners, total airdrop amount, and the start and end of the airdrop program. Brands usually pick winners based on certain activities like referring a friend, sharing the project on social media, liking and retweeting posts, or downloading an app. Winners will get the NFTs transferred to their wallets later.

How Do They Work?

NFT airdrops, like a stork spreading pleasure with technology, transfer digital assets straight into customers’ wallets. The procedure begins with the production of NFTs. These tokens are created on a blockchain, which is a digital ledger that stores transactions. The Ethereum blockchain is now the most prevalent.

However other blockchains such as Polygon and Binance Smart Chain are also in use. Each NFT’s metadata includes a unique message, making it different and verifiable.

After creating NFTs, the next stage is dissemination, sometimes known as “airdropping”. Brands choose the receivers of NFT airdrops. These can include random wallet addresses, current clients, and those who have fulfilled specific tasks or challenges.

The tokens are then “dropped” or distributed to the recipients’ digital wallets. Users may not need to do anything to obtain these tokens. Instead, they will discover them in their wallets following the airdrop.

The versatility of NFT airdrops makes them ideal for representing practically anything. It might be an exclusive digital artwork, a special nft game project item, a ticket to a real-world event, utilization of exclusive content, limited-edition digital items, or real-world prizes. The options are limitless, making NFT airdrops an effective tool for improving brand rewards initiatives.

While NFT airdrops may confront certain difficulties and complications during their first implementation, they provide a low-cost, minimum upfront, and quickly executable option for companies in the long term. This investment can have long-term advantages for brand image, user engagement, and connectivity to the digital era.

Different types of Airdrops

There are four major types of airdrops:

Standard Airdrop

This type of airdrop is issued when you complete tasks such as sharing a post on social media, retweeting, subscribing to the newsletter, etc. After completing the task, you will receive tokens in your wallet, and this is called a standard airdrop. Usually, you don’t have to spend anything; you just have to complete a task, and you’ll get the airdrop as the reward.

This is comparable to coupons in the real world, where you get free passes to a new restaurant when it begins operation. It is an act of giving something extra to attract more business. Through this, both parties involved will benefit.

Exclusive Airdrop

Trusted members of NFT communities or a DAO can earn free NFTs as part of an airdrop. To receive the exclusive airdrops, you should have served the community for a long time or proved your loyalty.

For instance, when you visit a shop constantly for a long time, you may receive exclusive discounts thanks to your relationship with the shopkeeper. Similarly, NFT communities use exclusive airdrops to reward loyal members they want to continue with.

$LOOKS airdrop is a classic example of an exclusive Airdrop. The eligibility for this was to have at least traded 3 ETH or more on Opensea within a time frame. Once you have done this, you will receive free tokens in your wallet.

Community (NFT) Airdrop

An NFT airdrop can happen for many reasons. You may be eligible by just holding a particular crypto token in your wallet, entering a giveaway program, or receiving it free as part of a marketing incentive.

You never know which NFT may become quite profitable.

The Bored Ape Mutant Serum Airdrop was initially free for users. Nevertheless, the serums’ value hype over the next few months to over 3 ETH each, a sum of thousands of dollars.

Also, remember that not every NFT airdrop is valuable; some of them could even be scams. If an unknown NFT lands in your wallet, that is not a great sign, and you must be careful while dealing with it.

Hardfork Airdrop

A hard fork airdrop happens when you have a permanent split in a blockchain. This makes the creation of a new token a necessity. In the blockchain, new tokens will replace old ones, rather than the other way around.

Where to find a good NFT Airdrop?

Finding a good airdrop is equally difficult as participating in one. So remember the following places where you can look for NFT airdrops:

NFT drop calendar websites provide you with all the necessary information regarding NFT projects, dates of events, artists behind each project, and so on.

Remember that when you buy an NFT, you necessarily buy the brand’s values. So it is necessary to know the project, its creators, and their history before buying them.

How to participate in an NFT Airdrop?

Here are the steps you should follow to take part in an airdrop after you find the right NFT airdrop:

Step 1: Sign in to Metamask

Most NFTs exist on the Ethereum blockchain, so you need to use a wallet compliant with Ethereum, and Metamask is the most popular and reputed one available.

Sign up if you haven’t yet, and you can do so by visiting Metamask.io.

Step 2: Add ETH to the wallet

You have to pay a gas fee in ETH so you should convert your currency or cryptocurrency into Ethereum and add it to your Metamask wallet. The gas fee varies depending on how busy the network is.

Send ETH to your Metamask using your public address.

Step 3: Get the NFT airdrop

Since you already found the NFT project you’re interested in, and have ETH in your wallet for the gas fee, you can get your NFT.

Join the NFT project by logging in using Metamask. Connect your Metamask account. Usually, NFT drops allow artists to mint collections on a first-come, first-serve order. Some projects have limits on how many NFTs one user can buy.

Are airdrops worthwhile for investors?

Airdrops for NFT aficionados may or may not be worthwhile, depending on your specific situation. It’s vital to remember that the great majority of NFT collections never generate any revenue, so if you’re continually looking for airdrops as a get-rich-quick plan, you’re in the wrong industry.

However, if you’re genuinely enthusiastic about NFTs and pick your projects carefully, NFT airdrop hunting may be a pleasant pastime that may even pay you.

Furthermore, while determining if an airdrop is worthwhile, consider how difficult it is to get. Sometimes all you have to do is sign up or just have a different NFT in your wallet. Other airdrops, on the other hand, may demand you to directly promote or volunteer to aid a project–and, unless you’re a co-founder (or simply a fan of the project), this type of ‘free work’ may not be worthwhile in the long run.

Are Airdrops Valued For NFT Projects?

In contrast, airdrops may be an effective marketing technique for NFT producers and projects, while they are not necessarily required. Airdrops, like any other marketing approach, will not be effective unless the project already has an audience and the airdrop is well-publicized. It’s also crucial to note that if an NFT project overuses airdrops, the project’s core NFTs may lose value, which is not desirable.

In addition, non-NFT crypto or DeFi projects can employ airdrops to market their core offering. Furthermore, projects may want to be picky when picking who to airdrop to, as airdropping to influencers and active NFT aficionados would most likely be considerably more successful than simply airdropping to random people.  

How to check if an NFT Airdrop is worth it?

There are 3 factors you can look at to grasp the worth of an NFT drop:


This is a complete document that contains the full details of problems that the project intends to solve, the opportunity, the team members and their credentials, tokenomics, and a clear roadmap of the project. All these features point to a well-developed project and a high value.


The website of a project offers a quick overview of the goals of the project. Plus, you can see the incentives, the benefits for token holders, founders, project supporters, and so on. The more complete and satisfying these features, the better the project.

Social media 

Projects create big hype on their social media handles ahead of the NFT airdrops. Before buying the NFT project, check the trading volume, price, supply of tokens, and market cap of the NFTs.

How to Keep Yourself Alert During Airdrops?

When working with any third-party or service in the blockchain realm, it pays to exercise caution. Not every airdrop will be legal, but there are easy steps you may take to be safe.

  • Only ever provide your public address to a project/creator via airdrop. You will never have to share your wallet’s private key(s), seed phrase, or password.
  • If you need to login to a website or DApp to retrieve your NFT, double-check that the project is legitimate and that you’re on the right domain. Understand that linking your wallet to any DApp always carries risk. You ought to think about creating a second wallet specifically for airdrops. 
  • If you must complete tasks to be qualified for the airdrop, be cautious about the information you provide. You may need to post on social media, which might connect your public identity to your cryptocurrency wallet. Not everyone wants to make this link. If you are requested to send money or cryptocurrency to participate, it is almost probably fraudulent.
  • Avoid airdrops given to you via private or direct messaging. These will be either low-quality airdrops or complete frauds.
  • Keep an eye out for fake versions of projects or NFT series. Scammers frequently replicate or imitate the marketing, website, and even NFT of another project.


NFT Airdrops have emerged as a viable technique for incentivizing community members. The original crew is distinctive. As the idea gets pace, community people step in to fill the gap. As the industry grows, more people are likely to join the NFT Airdrop wave. Today, we are seeing a lot of interest in NFT initiatives that work for the long term. Likewise, based on exceptional vision and execution skills. To establish learning and educating yourself on the NFT market can help you for business growth.

Frequently Asked Questions

1. Can you make money from airdrops?

Yes, you can make money from Airdrops. For instance, you can get the NFT airdrops as they happen and sell the NFTs on a marketplace for a profit. Also, you can choose to hold the NFT for a while longer and wait for its value to rise before selling it at a higher profit.

2. How do I claim my Airdrop token?

To claim an NFT airdrop, you must own a certain amount of assets or have completed a task that makes you eligible to receive the airdrop. Also, you need a web3 wallet to store your airdropped NFT.

3. How do I know if Airdrop is legit?

The NFT airdrops are usually announced on the official website and social media handle of the project. If you cannot find details of the airdrop in these places, the airdrop is not legit.

4. Are Airdrops safe?

Most NFT airdrops are safe but the risk factor can never be denied. When accepting NFT airdrops, use a public wallet. Further, empty the wallet before accepting airdrops. Remember to carry out a thorough check and never mention your secret phrase to anyone.